An Embroidered Portrait Is the Cure for Selfie Fatigue

"You might find him at Art Basel, where Airbnb hired Pierce to set up his “stitchie” station to make embroidered portraits out of needle and thread. At the SXSW conference in Austin last year, American Greetings commissioned him as part of its analog message of disruption. Last spring, at a Los Angeles fundraiser for P.S. Arts, he found himself face-to-face with producer-actor Mark Duplass and his wife Katie Aselton. This April, he created a portrait of Richmond mayor Levar Stoney."

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Stitchin' Selfies at SXSX

"A greeting card company isn’t the first (or second or third) brand you’d expect to stage a massive activation at South by Southwest Interactive. And that’s exactly why American Greetings wants to disrupt the festival’s digital focus with a fully analog event." - ADWEEK



The best brand experiences of SXSW Interactive

"Instead of taking selfies, an artist at the "stichie" station was using a sewing machine to stitch needle and thread portraits of attendees. The person would stand there for four to five minutes, while the artist rapidly sewed an image of their face." - CNBC