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Stitchin' Selfies at SXSX

"A greeting card company isn’t the first (or second or third) brand you’d expect to stage a massive activation at South by Southwest Interactive. And that’s exactly why American Greetings wants to disrupt the festival’s digital focus with a fully analog event." - ADWEEK



The best brand experiences of SXSW Interactive

"Instead of taking selfies, an artist at the "stichie" station was using a sewing machine to stitch needle and thread portraits of attendees. The person would stand there for four to five minutes, while the artist rapidly sewed an image of their face." - CNBC